Digital marketing is the activity of creating, communicating, delivering, and exchanging offerings via digital channels - the Internet, mobile devices, social media, search engines etc - that have value for customers, clients and society at large. Main differences between classical marketing and digital marketing: - dramatically reduced response time - wider methods of delivering: images (with rich animations), video, audio, banners, textes (pure ads or native ads) - possibility of pro-active interaction with client - if client is interested, it is possible to provide client with more information about product - client could be instantly navigated to the target action

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